Brand Guideline
A massive amount of people all over the world are enjoying music more than ever before because of Musopia.
The biggest brands in the world know and trust Musopia as a partner that helps them engage and entertain their own customers.
Learning and loving music
has been democratized.
What elements constitute our brand?
Which element is the Key Differentiator that makes our brand stand out?
How does our brand respond to the target audiences’ needs?
What is the promise that our brand can make credibly?
Musopia ignites
the music in you.
in ‘you’ as an
end-user
in ‘you’ as a
partner brand
What is the story that drives our brand?
Where is our brand coming from and what is it aiming at?
What kind of world does our brand invite the audiences into?
Imagine waking up one Wednesday morning. On the surface everything seems the same – but in fact the whole world has changed overnight. You suddenly realise you are now able to taste colours, touch ideas, hear emotions.
Did you know a life like this could even be possible? Were you aware that you had skills like these?
That’s what experiencing music does to us people. Music makes the world make different sense. It opens up a whole new dimension in our lives.
And can you guess what the craziest thing about it is? The fact that this power is already within us. Just waiting to be ignited.
Musopia takes care of that part. Just reach into your pocket and find a smartphone-shaped matchstick that strikes up a previously hidden perspective on… everything.
Let Musopia ignite the music in you.
What are the benefits that the target audiences can gain from using and interacting with our brand?
What is the Key Message that our brand consistently promotes in its communications?
If our brand was a person, who would it be?
How can our brand stand out from others with its communication style?
Musopia is the fun, slightly artsy friend who encourages and inspires you to look at the world in a way you haven’t done before.
She believes in you and understands the different aspects of being you, never judging or giving orders.
Musopia knows you know… you know.
First of all, Musopia gives a voice to others. In marketing communications, the messaging should share the feelings, insights and opinions of those whose lives have been ignited by music.
When Musopia itself speaks, the tone is optimistic and supportive, full of curiosity. Musopia is open to the wonders of music and wants others to enjoy and get inspired by these wonders, too.
The tone can be slightly conspiratorial as well: inviting the audience on a secret journey to unveil their hidden powers of music.